3. What kind of media institution might distribute your media product and why?

Distributor: Studio Canal, Est. 1999

After extensive research, we found a new film 'Fast Girls' was being distributed by Studio Canal. The film is relatively similar to ours, being British and having female protagonists. 

They company have distributed critically acclaimed films such as 'I Give It A Year', 'Attack The Block', and 'The Awakening'. None of which are too similar to ours and so would allow the company to branch out with their films and yet still stay true to their style and allow us to reach our target audience. 

We felt they would be an ideal match for our film and also, have been said to have an 'innovative' approach to distribution, which is what a film like ours would need to gain attention. 

Other options:

• Entertainment Film Distributors (Hairspray, Sex and the City, 17 Again)

• Ruby Films (Tamara Drew, Jane Eyre)

• Working Title (Bridget Jones' Diary, Hot Fuzz, Atonement)

 Production Company: 

We created our own production company- Seagull Productions and created an ident to go with it which features at the beginning of our opening sequence. Creating our own production company allowed us to cater it to our specific film:

It is an independent British company, aiming to produce fun, universally appreciated films such as 'Pretty Popular', aimed at teenagers and young adults.

Hopefully one day Seagull productions could be as big as Ealing Studios! (An inspirational British production company for our group who created St. Trinians)

Distribution and Exchange

I feel our film has a wide enough appeal to be screened in mainstream cinemas in the UK such as Vue, Cineworld and Odeon. An ideal time for our release would be the Summer holidays, perhaps in August, when school children will have plenty of free time to visit the cinema and the themes featured in the film can relate to what they are expecting in the coming September month. Fast Girls was also released during summer, of the year 2012. 

This time of year is the most popular for cinemas, with the months of July and August having the highest number of cinema goers compared to all other months: http://www.launchingfilms.com/research-databank/
Releasing our film during this time will also really ensure we maximise profits.

If successful in cinemas, I would expect the film to then have a Blu-Ray, DVD and possibly a TV release, along with possible contracts with online movie streaming sites such as Netflix and LoveFilm. This would be similar to the distribution and exchange of 'Fast Girls', which is available on DVD, Blu-Ray, and has a contract with Netflix.