Original IdeasWe decided our film should be a co-production, like the majority of British films.
The Lottery Funding from the UK Film Council would be a likely source of funding for our film. We thought that Entertainment Film Distributors would also be a good production company as well as distributor for our film, with Hollywood successes such as Hairspray, Sex and the City and 17 Again and British films such as Stormbreaker, Run Fat Boy Run and St Trinian's. We then had to decide on a final company to add to our co-producers list. After researching a rather large selection, we narrowed it down to our top 10, from which we came down to these 4:
- Ealing Studios (Dorian Gray, St Trinians)- PeaPie Films (Stardust, Harry Brown, Kick-ass)
- Ruby Films (Jane Eyre, Tamara Drewe, The Other Boleyn Girl)
- Working Title ( Atonement, Hot Fuzz, Nanny McPhee, Bridget Jones' Diary)
We concluded that Ruby Films specialised in very girly and British films, which would be perfect for us. They have not, however, done anything too similar to our film so it would be a new branch-out for them, yet still staying true to their style. Tamara Drewe, one of their successful films is about a young newspaper writer who returns to her hometown in the English countryside, where her childhood home is being prepped for sale. It has strong British representations.
Progressing Ideas
After doing further research, we realised that a new film similar to ours, Fast Girls, was distributed by STUDIOCANAL. Established in May 1999, STUDIOCANAL theatrical UK has established a reputation for an innovative approach to distribution, with critically acclaimed titles such as Attack the Block, The Awakening, Tinker Tailor Soldier Spy and I Give it a Year. We thought this would be ideal for us, they have expertise in our field, yet haven't produced too many chick-flicks, so would be open to taking on another.
Production Company Our Production Company is called Seagull Productions. The title was inspired by passing seagulls on our school field. We thought it was quirky and fun, therefore similar to the atmosphere of our opening sequence. This idea also allowed us to easily create an ident, by actually going out and capturing footage of the seagulls around us.
Seagulls Productions produce films mainly targetted at both genders of the 16-24 age bracket, but also an audience slightly older and younger. They are a British, independent company with aims to produce films that are fun and have relatively universal themes, with predominant genres of chick-flicks, comedies and rom-coms.
Distribution Strategy & Exhibition
As our film is about a new term of school, we would aim to distribute Pretty Popular in the October half term, as student will have just experienced the happenings of our film. The half term also gives people more of a chance to actually go out to the cinema, without it clashing with school-work or other activities. I believe our film has a wide enough appeal to be exhibited in the bigger 'block buster' mainstream cinemas, such as Odeon, Cineworld or Vue. It would be exhibited in 2D. After researching exhibition platforms, the BFI Statisical Yearbook for 2012 showed that cinema viewing is only a very small percentage. We took this into consideration and decided that after cinema showing have ceased, Pretty Popular would be released on DVD and Blu-Ray to account for the audience's needs. A TV Release would be likely on BBC channels due to the pure Britishness of our film.
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