Q5. How did you attract/address your audience?

The genre and style of our piece meant that our target market was quite niche-focus on girls ages 16-24.  We attracted our audience through genre, feel, characters and enigmatic codes. We later conducted a interview with teenage girls and boys to see there reaction to the opening sequence.  


GENRE

• The genre of our piece was one of the main ways in which we were able to attract our audience. Chick flicks have become easily recognisable genre with relatable story lines and inspiration characters. Many girls often want to see films of this style as they are able to relate to many of the issues raised. In order to allow this to happen we used themes in our sequence that we relatable to our target audience. Themes such as Relationships, bullying and appearance are all common within schools and people lives - This makes it easy for the audience to connect with our characters attracting them to the film.

FEEL

• The feel of the film is quite easy going and relaxed. This is often a positive to many cinema goers as they prefer films that are easy to watch and not too challenging. 

ENIGMATIC CODES

• The audience would be attracted to the film as they would be drawn in by the opening. In this sequence we used a lot of enigma codes in oder to draw in the audience such as 

• Who are the girls?
• Why is she new?
•  Will they clash?
• Why? 

CHARACTERS 

• The characters in our film are easily relatable so can easily draw in the audience. 
  
   LAUREN

• Pretty
• Popular
• Friendly 
•  Clever
• Creative
• Fasionable
• Organised

SCARLETT

Rebellious

Dangerous

fashionable

vain

sneaky

Grown up 

pretty

After we had finished editing our film we did an audience feedback session with some members of our year to see what they thought about it. Instead of just interviewing our target audience- teen girls- we also interview boys to see there views and she how we could have adapted our film to broaden our target audience

 

MALES- Neil shah and Leon Stone	FEMALES- Antonia Fessel and Savannah Davies
WHAT IS THE FILM GENRE?
Chick flick	Chick Flick, Girly, ‘Disney Style’
WHAT DO YOU THINK IT IS THIS GENRE?
Lots of pink, girl characters, focus on appearance	Pink, music, the fonts, the title
WHAT DO YOU THINK OF THE CHARCTERS?
Lauren is the ‘goodie two shoes’ Scarlett is more rebellious and dangerous	Parallel characters/opposites. Lauren is more upper class whilst Scarlett is lower class
WHAT WILL HAPPEN NEXT?
There will be a massive falling out/argument where Lauren’s character will win.	They will be mean to each other-rivalry-then bond over a joint problem such as family
WHO IS THE TARGET AUDIENCE?
Girls-Teens. Wouldn’t see it alone but would possibly go with a group of people	Girls. Boys would possibly go with girlfriends and friends ect…
WHERE THE FILM WOULD BE SHOWN?
Large cinema chains	Large Cinema chains
WHAT ARE THE THEMES OF THE FILM?
Decadent nature of teenage girls, education, problems	Bullying, vanity, social status, judging others, competition
DID THE MUSIC FIT THE PIECE?
Yes-upbeat	Yes- good way to start the film
HOW WAS AGE/CLASS SHOWN?
Class: Lauren was upper class but Scarlett didn’t look as though she was of a lower social class Age: young as they went to school- different signifiers	Class: Shown through their costumes. Lauren upper class-heels and pearls ect… Age: young as you see them going to school and their actions
ANY CONFUSION?
Lauren’s friends enter through a different door	Different school enterances
ANY IMPROVEMENTS?
No	Add more split screens

MARKETING
marketing would be on way in which we could attract our audience. Social media campaigns such as twitter and facebook provide free marketing and create a virual 'hype'. Posters and numerous trailers would also attract our audience. We would produce a international trailer which includes classic London Iconography and a UK trailer to attract our national audience.
We would use one poster throughout our advertising campaign so we had one continuos image throughout the campaign much like in wildchild. With our audience being very similar to that of Wild Child we would have very similar marketing campaigns. In order to attract their audience Wild Child held competitions to win Wild Child 'goodie bags'. This could be a possibility with our film although our audience may be too old. Furthermore interviews could be conducted along with radio shows to create a 'buzz' around our film.