4. Who would be the audience for your media product?

Originally, these were the profiles I created of our target audiences for our media product:

Core Target Audience Profile

Age: 16-24

Gender: Female (typically 'girly' females) 

Class: Middle Class, British

Interests: Clothes/fashion, watching films, socialising with friends, shopping, social networking sites, boys 

Cinema viewing: Visits local cinema once a month or more, Cineworld, Vue, Odeon etc. 

Main media useage: Social networking sites, magazines and radio.  

Secondary Target Audience Profile

Age: 16-24

Gender: Male

Class: Middle Class, British

Interests: Sports, watchig films, socialising with friends, soical networking sites, girls. 

Cinema Viewing: Visits local cinema once a month or more, Cineworld, Vue, Odeon etc. 

Main media useage: Social networking sites and TV. 

From looking back at our final product, and from feedback from those who have watched our sequence, I feel our core target audience has stayed the same, but we may have lost our secondary market:

   Quotes from feedback session, girls aged 16 and 17:

 Do you feel as if this film is aimed at you

                            and why?

    'I think it is because the opening clearly  

           shows it's about girls my age'

      Do you feel as though the film would

                 appeal to anyone else?

    'Maybe women that are a bit older, and

       younger girls too; any females really'

What about to males?

'No, it seems far too girly'

Do you think this film could be appreciated abroad?

I definitely think it could be, in countries like America or Australia perhaps, where they speak the same language and girls share similar lifestyles. 

We may have lost our secondary market since we have no male appearing in our sequence and we had originally planned to do so. (1st pie chart). Perhaps featuring a male could have opened up a new audience to us and increased their appeal (2nd pie chart), therefore broadening our overall audience. 

However, we do seem to have acquired a new, possibly more niche audience of pre-teen girls aged 8-13, and also widened our appeal to elder women and girls too, who can enjoy reminiscing about their school days, and the younger girls can watch our film and look forward and be excited by their school days to come.

WHY THIS AUDIENCE?

This audience is worth targeting as they make up a key proportion of cinema goers. 

As shown on the left, females visit the cinema considerably more than males, and our targeted age range is significant of the total percentage of all ages which visit the cinema. 

This means we are targeting a worthwhile and wide audience. 

Source: http://audiences.visualdna.com/mirror/audience/entertainment/cinema_goers