Q4. Who would be the audience for your new media product?

TARGET AUDIENCE 

 Research:

Internet Source

From this research it was clear that the age category that visited the cinema the most was those in the 15-24 age bracket. This was our prime target audience. As our film we a chick flick are primary audience was girls ages 15-24. This specific group made up 13% of people who would visit the cinema.   Our target audience is made up mainly with British teens, however we believe that as the film is a blockbuster rather than a budget independent film it would be relevant to a wider audience range. Although the film is mainly aimed at females it can also appeal to the male audience bracket. Our smaller secondary audience is 25-44 mainly females who would watch the film as a member of their school lives. 

Films such as 'Legally Blonde' and 'Wild Child' were both blockbusters. This meant there film had quite a wide target audience however, because of the genre and plot of their films it means there audience was more niche. With their films being similar to ours their target audience was girls ages 16-24. SPECIFIC TARGET AUDIENCE RESEARCH 

• Name- Lauren Prentis
• Age-17
• Currently a student studying maths, politics, economics and history 
• Enjoys watching chick-flicks, rom-coms, adventure, comedy
• What attracts her to chick flicks- easy to watch, relatable, funny, gives you a different outlook of situations.
• What she looks for in a chick flick- good cast, good plot, good storyline, twist, when films challenge conventions.
• Likes that chick flicks are easy to watch with friends. 

 

• Name- Katie Jessop
• Age-17
• Currently a student studying art, french, history and psychology
• Enjoys watching comedy, chick flicks, thriller
• What attracts her to chick flicks- relatable, easy to watch, funny
• What she looks for in a chick flick- relationships between characters, group of girls and what they get up to, make over scene, prefers challenging conventions- finds it 'refreshing'   
• Watches them at home with friends or by herself.

• Name- Kelly-Anne Taylor
• Age- 16
• Currently a student studying French, history, English, Drama
• Enjoys watching comedy, romance, chick flicks 
• Whats attracts her to chick flicks- provides a means of escape, aspire to be like that characters, the feel good factor
• What do you look for in a chick flick- celebrities (a well known cast),good plot, good reviews, prefers when the film uses the conventions of the chick flick genre.

• From our specific target research we were able to establish the key features that we needed for our film.  The majority of our target research said that they would prefer to have a film that goes against the conventions of the genre. They believe that there needs to be a 'new twist on the classic in order to keep it alive'. However our target audience did also say they prefer to watch films that use conventions on the genre as it makes the film familiar to them and easy to watch. In order to attempt to appeal the the mass market we decided to incorporate both of these features into our film. 
• Furthermore the research also said they prefer to watch chick flicks as they are very up lifting and easy to watch. In order to maintain this factor we start of the sequence with quite a preppy song in order to set the mood. 
• From a chick flick our audience want to be able to relate to the characters. In order to do this we used a spectrum of society in order to incorporate all aspects.