5. How did you attract/address your audience?

We chose the chick flick genre as it is very popular with out target audeince, and this is a target audience we can identifiy with, and know very well. Speaking to members of this target audience would be very easy, considering we ourselves were part of it, and hence we know exactly what the target audience expects to see, and we have seen many other films within the same genre.

We conformed to expectations of a chick flick, providing girly topics such as fashion, friends and boys, as well as humour, and relatable events and characters, which are highly identifiable to our target audience. A huge part of the appeal of chick flicks, is the likeness to the target audiences own lives, and hence their ability to easily lose themselves within the plot and characters. However, we took a modernist take on the genre, showing our protagonist Lauren's realisation of her true desires in life, and discovering what is most important to her.

As chick flicks are a typically American genre, usually set in high schools, we decided to make a heavily British version, conforming to British school stereotypes. In doing this, we made our protagonist the blonde, prettiest, most popular girl in school, characteristics typically applied to the villain of a chick flick. This controversial decision challenges the social expectation that girls should immediately dislike a character for being 'perfect', and recognise the antagonist role through these characteristics.

Split screens were used to contrast the actions of the two main characters, presenting them as opposites and creating suspense and enigma as the audience wonders how these two characters are connected. We found that the technique of using split screens, was relatively typical of our genre, as the upbeat and bouncy style of these types of films fits in perfectly with the style of split screen action used.





MARKETING STRATEGY
We would use posters on bus stops and in girly magazines such as Grazia and Heat, as well as television adverts, which would be shown during ad breaks of TV shows which are watched by our target audience. Our advert would feature humourous clips from the film, as well as shots of our two main characters, introducing their rivalry, and hinting at the events to come. We would also use social media sites such as Facebook and Twitter to further promote our film to our teenage audience, as we know the majority of our target audience would be using these sites. A Facebook page would typically contain photos, links to the official website and trailer, and little snippets of information about the upcoming film.